Destination Photography & Videography
APRICITY
Curated Wedding Coverage in
Artful Photo & Film
From the Hawaiian Islands to the Italian Alps, our work blends fine art and storytelling—capturing destination weddings with an eye for emotion, movement, and timeless beauty. With backgrounds in art and film, we approach each celebration with intention, artistry, and heart. We truly love what we do.
REFINED STORYTELLING
Hawaii Island & destination wedding
photography & VIDEOGRAPHY Creative team
ADVENTURE.
GUIDED BY PURPOSE. CAPTURED with
INTENTION
INSPIRED BY
Led by photographer, artist, and storyteller Shelly Hoffman, Apricity is a creative team drawn to honest connection, emotional depth, and meaningful storytelling, crafting fine-art photography and cinematic films that feel as real as the day itself.
I’m an artist and storyteller at heart, drawn to the quiet, in-between moments as much as the grand ones that make a wedding unforgettable. My work is shaped by a lifelong love of art, meaningful connection, travel, and the natural world. Alongside my trusted creative team, I craft photographs and films that feel refined, deeply personal, and true to each couple.
Beyond the lens, I bring a calm presence and thoughtful guidance to every celebration, helping you feel comfortable, confident, and fully immersed in the moment. For me, this work is about more than creating beautiful imagery. It is about making you feel seen, supported, and genuinely celebrated from beginning to end.
STORYTELLING through ART & CONNECTION
STORYTELLING through ART & CONNECTION
honored to be recognized in:
A Sneak Peek at this Stunning Waikoloa, Hawaii Wedding
Beautiful Wedding at The Mauna Kea Beach Resort
Big Island, Hawaii
Unforgettable Day at The Iconic Villa Balbiano- Lake Como, Italy
Big Island, Hawaii
Waikoloa, Hawaii
lake como, italy
Galleries
Spotlight
THE KIND OF IMAGERY THAT LIVES ON —
HONEST, ARTFUL, EVERLASTING
You want more than documentation—you want to remember how it all felt. The laughter, the quiet, the in-between. You’re looking for someone who sees the story behind the moment—and tells it with honesty, depth, and artistry.
EVERY IMAGE
A STORY,
CAPTURED with INTENTION
Wherever your celebration takes you, we’re ready to help preserve the magic of it all
INQUIRE
- MANPREET, 2024 DESTINATION bride
KIND WORDS
Every shot, whether candid or traditional, was breathtaking—the lighting, angles, composition, and emotion in each frame were impeccable. They truly care for their clients, going above and beyond in their communication to ensure we loved every image. You can see the meticulous detail, passion, and love they pour into their work—it shows in every single photograph and video. While we shared just a few general insights about Indian weddings, they instinctively knew how to document every important ritual and moment, and they did it even better than we have ever seen.
"Their presence was so warm and welcoming that it felt like having family members behind the lens, not just photographers"
"Their presence was so warm and welcoming that it felt like having family members behind the lens, not just photographers"
- Maryam, 2024 bride
I booked Shelly and Max for our destination wedding at The Fairmont, and I am SO happy with the decision. From the initial consult all the way through wedding night, Shelly and Max were thoughtful, professional, and amazing. I had no idea what I wanted going into the whole process but Shelly guided me and gave great ideas, even as to our officiant who was amazing! She met with me multiple times to go through day of schedule and what I wanted in terms of photo shoots. As to the day of, her and her team were amazing. At points, I felt like Shelly was my wedding coordinator helping with getting everyone together.
I had a huge wedding party (25+ ppl) and 100 guests so I was nervous about how things would flow, but both Shelly and Max made the process so seamless. They were patient, professional, and captured some amazing photos and footage of us and our guests! Within maybe 2 days, we already had some photos to view and they blew us away! I HIGHLY recommend Shelly and Max
"Shelly & Max were amazing! After our experience together, we look at them as more of friends — even family."
- Sarah, 2022 bride
Ice cream lollipop powder jelly caramels halvah jujubes jelly beans. Soufflé sesame snaps dessert liquorice gummies dragée. Bonbon donut cupcake marshmallow chupa chups tart tootsie roll.
"Her way of making you feel comfortable and beautiful in front of the camera is unmatched."
estd 2019
destination wedding photography - your love story artfully & authentically told
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Shelly and the Apricity team respond to all messages within 24 hours, Monday–Thursday, 9AM–5PM HST. If you do not hear from us, please email us directly at: